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#Define a digital media kit how to#
#Define a digital media kit pdf#

Why users should care about the products and how it can improve their lives with them Who Will See the Media Kit (& why it matters!).

Sponsorship guidelines such as posting frequency, words to use when describing the brand, and what types of content the company is willing to pay for.

The offer to potential clients and partners.

The mission statement and goals for the company’s future.Media assets, including the logo, headshots of key employees, screenshots from the website, and product videos.Links to, and excerpts from, press releases and big announcements that the company has made.Statistics on the brand, including date launched, headquarters, employee count, customers served, etc.

#Define a digital media kit how to#

How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable).An about section that describes the brand and the company’s history.The options for customization for a Media Kit and additional information are nearly endless, but these pieces are a good place to start when drafting a media kit template: Throughout the years, one thing has remained the same: the purpose of a media kit is to act as a one-stop shop of information for a journalist or media source to write a feature on the company. Media kits that are live on online newsrooms are easy to update, more user friendly, and are able to be indexed by search engines for more online visibility.

#Define a digital media kit pdf#

Online newsrooms became best practice about five years ago, and they served as a replacement to PDF format media kits. Today, most media kits are pitched via online newsrooms, or a web page attached to a company’s main site that features all of the company’s most relevant news and public relations information. Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email. When media kits were first developed, they were folders containing typed paper and black and white photographs.Īn Apple media kit from 1993 even included physical slides showcasing their newest technologies. In March 2020, digital newsroom designer pr.co published an article tracing the evolution of media kits from the 1960s until today. What to Include in an Online Press Kit?.Who Will See the Media Kit (& why it matters!).